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Press Release
Mumbai, December 30, 2005

Tata Indicom Introduces 'Non Stop Mobile Life' For Pre Paid Mobile Customers
  • First operator in India to introduce the long validity concept and now adds a life time product to its portfolio.
  • Launches an exciting range of affordable handsets on “Non Stop Mobile Life”
  • Introduces “Non Stop Life” mobile with the best tariff rates among Private telecom operators.
In a major initiative, Tata Indicom, India's premier telecom service provider today announced their new offering -Tata Indicom 'Non Stop Life' for the Pre - Paid mobile customers of India.

Earlier this year, Tata Indicom introduced 'Non Stop Mobile' which has redefined the prepaid industry of India, by adding over 1 million subscribers in a record period of 45 days.

With the launch of 'Non Stop Life' mobile service, Tata Indicom is extending a choice of offers to their customers. Both these initiatives have surpassed any similar effort till date in India's booming telecom market.

The new 'Non Stop life' range of handsets, allow customers to receive free incoming calls for a life. Any recharge value can be carried forward for life. Outgoing calls rates are also the lowest among all private operators in the industry with Tata to Tata mobile calling at just Rs 0.99/- per minute.

This revolutionary service is available for a one time charge of Rs 999/-. It is also offered bundled with a handset at a starting price of Rs 2199/-.The bundled offer comes with a choice of four different mobile handsets including a camera phone. Today Tata Indicom offers the best Value for money offer among all private operators in the existing prepaid market.

Speaking on the occasion Mr. Darryl Green, CEO, Tata Teleservices said, "Given the history of the Tata group, we are uniquely positioned to offer a lifetime product.We have retained the original 'Non Stop Mobile' because it offers a different value proposition around tariffs which we believe will continue to be hugely popular among certain customer segments. Bottom-line our 'Non Stop Life' and 'Non Stop Mobile' offers, give customers the freedom of choice on tariffs and handsets.

These easy to use and stylish to look 'Non Stop Life' mobile handsets will be made available across the country through all retail outlets where Tata Indicom mobile phones are exhibited including all Tata Indicom True Value Hubs, Shoppes and Express. Therefore, making it convenient for all customers to be a part of this revolution.

About Tata Teleservices:

Tata Teleservices is one of India's leading private telecom service provider. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices operates in 20 circles i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. The company has a customer base of over 7.1 million.



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